Detailed Course Information |
Fall 2018
Apr 20, 2024 |
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| Course registration requirements and descriptions may vary at the section level based on the objectives of the course/instructor. Please be sure to view each semester's course information for any updates. To research if the course is being offered in current or future semesters, click on the appropriate Schedule Type link below. |
| MKT 205 - Principles of Marketing |
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Explores the basic principles, theories, problems, and practices in the ever changing marketing environment (social, economic, technological, legal, and ethical) and its impact on product, price, promotion, and distribution decisions in the domestic and global market. Emphasis is placed on the marketing functions, planning, and the distribution of goods and services from the producer to consumer.
3.000 Credit hours 3.000 Lecture hours Levels: School of Continuing Education, Graduate Level, Graduate Level, Graduate, Undergraduate Schedule Types: Classroom Based, Distance Learning Marketing Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate |
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